Posted on October 13 2021
Over the last 10 years as Allure and I have both evolved, I’ve found that I have a definitive style, a style that many of you share and relate to. Throughout the past few months, I’ve been working on a little project to give this style more definition and more life. It’s turned into a collection I call; Sagebrush Soul.
This is a collection specially curated for you, by me. It’s an outward expression of western values, small town roots, and demonstrates classic style through quality pieces. Class never goes out of style.
My hope for you is to live each day with courage, take pride in your work, finish what you start, do what has to be done, be tough, but fair, keep your promises, ride for the brand, talk less and say more, remember that some things aren't for sale, and know where to draw the line. Live the code of the west each day.
Sagebrush Soul will officially launch next week. A very special selection of styles will be added each season thereafter.
When you look good, you feel good. When you feel good, you do good.