The Story Behind Sagebrush Soul

Over the last 14 years, as Allure has grown and evolved, I’ve found a style that feels true to who we are — a style that many of you share and connect with. Over the past few months, I’ve been working on a project to give that style more definition and more life. It became a collection I call Sagebrush Soul.

This collection was specially curated for you, by me. It’s an expression of western values, small-town roots, and classic style through quality pieces that are made to be worn, loved, and remembered. Because true class never goes out of style.

My hope is that Sagebrush Soul inspires you to live each day with courage, take pride in your work, finish what you start, do what has to be done, be tough but fair, keep your promises, ride for the brand, talk less and say more, remember that some things aren't for sale, and know where to draw the line.

Live the code of the West each day.

A special selection of Sagebrush Soul styles will be added each season, with timeless pieces designed to become favorites in your wardrobe.

When you look good, you feel good. When you feel good, you do good.

XOXO, Megan